Retailers, particularly sunglass sellers, rely heavily on summer sales. Warmer weather inspires shoppers to find stylish new clothes for vacations, summer outfits, or days at the beach or pool. Smart shop owners who want to capitalize on demand will stock up on the most popular items by planning ahead. According to the experts at Olympic Eyewear, purchasing bulk sunglasses in popular styles is the best way to drive traffic and boost summer profits.
Trust the Trend Forecasters
Accurately predicting summer’s breakout sunglass styles well in advance is both an art and a science. Industry trend analysts pore over celebrity snapshots, runway models, and street style photos to detect early signs of budding trends. They also employ complex data analysis that measure recent sales trajectories for clues on emerging styles gaining momentum. These fashion forecasters share invaluable intel with sunglass manufacturers and wholesalers about upcoming trends expected to go mainstream. Smart retailers tap directly into this trickle-down network for early access to next season’s most covetable designs in bulk volumes. Investing in these forecasted bestsellers ahead of the pack guarantees in-demand inventory when shoppers come calling.
Think Beyond the Classic Shapes
Once shoppers have a go-to pair of classic aviator or wayfarer shades, they crave newness. Capitalize on their thirst for variety by stocking creative takes on non-traditional sunglass shapes and colors available in bulk. We are talking about hexagonal lenses, neon green rims with transparency cut outs, electric cat-eye frames with matching chain strap tethers. These playful versions breathe new life into the expected. Consider polarized sport wrap glasses in every color of the rainbow ordered by the dozen to cover all athletic enthusiasts. Having a deep selection of these novel specialties makes your shop the destination for practical summer eyewear that also dazzles.
Don’t Overlook Men’s Interest
Female consumers may initially seem like the primary sunglass purchasers, but overlooking male shoppers is a missed opportunity. Bulk ordering masculine styles in handy multi-packs appeals to guys needing multiple pairs for different settings. Durable metallic aviators for fishing, sleek rectangular lenses for the golf course and lightweight wayfarers for backyard barbeques should all be stocked. Lean into handy features like polarized driving glasses with leather covered temples or flexible sport frames with cushioned grips when buying men’s options in bulk. Display them prominently alongside complementary summer gear like hats, water bottles and even sun protection products. This convenient one-stop-shop positioning converts more casual browsers into buyers.
Kids Are Key
Children’s eyewear tends to be a seasonal splurge item for parents, so having plenty of kid-friendly bulk options is wise. Quirky details like flower cutout rims on classic wayfarer silhouettes or imitation tortoiseshell kitty cat eye frames spice up the selection. Order a rainbow of colors and patterns along with adjustable straps and bendable frames to accommodate growing faces. Merchandizing these bulk sunglasses alongside family beach essentials like towels, umbrellas and floaties helps drive those impulse purchases. Sweetening the deal with buy one, get one half off sales further incentivizes multiples.
Conclusion
The sun’s rays may damage eyes, but selling bulk ordered sunglasses actually protects profits. When shoppers come out in droves to secure fun fashion and functional eyewear for the season, retailers need to deliver. Having carefully chosen, diverse inventory available to suit any summer lifestyle sets specialty shops apart. Investing upfront in the most coveted and groundbreaking styles reflecting predicted trends makes smart business sense. Pair those can’t-miss bulk buys with exceptional customer service, and summer sunglass sales will undoubtedly soar. Just be sure to place reorders early before hot items sell out.